Kinouchi

This is a project from a YCN 2009 brief, to direct business students and graduates to the Financial Times website- FT.com and subscribe for free through their college/university network.

We wanted to produce something, initially from paper craft, either from the salmon-couloured newspaper itself or from paper money as it would bring a more playful element to the project for our target audience.

The origami butterflies, are perhaps, reminiscent of freedom and maturity after graduation, and were applied across various media- through print, installations and web. Most importantly, the butterflies could, in essence, hijack a friend’s Facebook homepage via a sent link, and direct students to the free FT.com subscription. We thought that this would not  be too intrusive for the reason that the link would need to be sent via a friend, and secondly, butterflies are one of the least intimidating of creatures!

The butterflies can also be applied across FT.com  and be used to visually  interpret live feeds from the stock market which are usually, a very dry communication of data.