Donatos
This was a live brief for the prominent American food company, Donatos, to sell British sandwiches to an American audience. My goal was to create something fresh and never before seen in sandwich packaging.
This piece came first place in the design competition and was one of the pieces chosen and flown to Donato’s headquarters in Iowa. Amendments would need to be made if it were to be manufactured, such as sealing the package but our client was very pleased. “It captures the freshness of the outdoors with a clear picnic look”. Hopefully it may actually get put into production after the credit crisis settles and the U.S. big-wigs sees the desperate need for British sandwiches in America.
Hey J, thanks for the kind comments about my work! A lot of the stuff I tend to work on is personal stuff/outside of uni… maybe you can see why i tend to hang around in the illustration studio so much, I just feel that my work is a bit too illustrationy for Graphic Design?? I dunno. Annnnnyways, yeah I tend to keep myself to myself where my work is concerned.About the sandwich brief, yours was by far the best if i’m honest… I was proud to be one of the 5 “chosen” ones, but I really loved yours, more than anyone elses i’d say. I get what you were saying as well about how it was hard to be excited about the brief, it was soul destroying for me… I almost dropped out at one point if i’m honest! I just felt the brief was completely uninspiring, but I pushed through and now everything is going pretty well!Hope all is well with you. Checked out your wedding website, it’s look pretty good! Congrats with all of that stuff by the way, I hope you have an amazing day, you’re a great guy and I am sure you will be very happy!Chris