D&AD North Lecture- Greg Quinton
Greg Quinton promised a string of pearls for his D&AD North Lecture, which took place in Manchester. Being a Creative Partner at The Partners, and a D&AD Black Pencil winner, Greg was more than qualified to share his secrets of success and also those of The Partners, who are ranked No. 1 in just about every design ranking there is. There were 10 key points of creative success which Greg discussed:
No 1. Have a totally unattainable goal
The Partners wanted to be the best agency in the world, which is an impossible task. Despite this unattainable goal, it has given the agency a focus- something to work towards.
No 2. IDEAS
No 3. Less (strategy) is more
No 4. Don’t be cool
“Are you a styles person or an ideas person?” Design problems can truly be solved through ideas and good design, not through hollow stylistic application.
No 5. Fail
“Failure is good. celebrate and enjoy the failures”
No 6. Make a difference
No 7. Love good clients
No 8. Work damn hard
No 9. Change
Seek to constantly reinvent yourself. A designer is not an artist. A designer is a conduit to solving a problem
No 10. Create the future
Do work that makes you scared and pushes you out of your comfort zone. Work with weird people who want to make weird stuff!